There has been a significant shift in design and style, from quirky ensembles to garish and vibrant apparel. Every day, new styles appear, and clothes that were hip five years ago could now seem dated.
It’s amazing how 1960s and 1970s style is making a comeback, as African prints are currently in style. Our African wax prints are so elegant and beautiful that even people in the west find our brand appealing. African print clothing has gained popularity in Ghana among both young and old. In Ghana, Fridays are designated as special days for African print apparel.
Both employees and students look great in various African print clothing items. Across the nation, incredible designs for both men and women are on display.
Weekends are also filled with several ceremonies and events. Ghanaians get the chance to rock their African print clothes and accessories at weddings, parties, funerals, and other events. You should observe the flair and sense of style that many people bring to these kinds of occasions. Nonetheless, Jumia, the main online retailer in Ghana, examines some of the most popular fashion trends now sweeping the country.
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Kaftans
This type of African clothing didn’t originate from Ghana but over the years, Ghanaians have fallen in love with it. Kaftans are often made with plain fabric with some embroidery here and there or with other colourful designs around the necks, wrists or pocket area. They come in a wide range of colours and designs. The ‘’Agbada’’ is a much more sophisticated type with a large tailored cloth oven embroidered around the neck and chest worn over the normal Kaftans. This used to be the ‘’uniform’’ for Alhaji’s and muslims. Nigerians were previously the most seen in this type of clothing. Over the years, Ghana has adopted this with many grooms and celebrities rocking mind blowing agbada designs to weddings and other award events. A very classy way to look African.
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With Denim
Another trending type of African print fashion in Ghana now is the combination of print crop tops or shirts with denim. This is a beauty to watch especially on women. A mixture of both Africa and the western world. Denims are universal and everyone rocks them but combining this with colourful African print crop tops and shirts is now the new way. Some even go to the extent of tying their heads with the same fabric or wear print shoes to match. They are often rocked as casual outfits but depending on the style of the African print, you can wear it to an official gathering or sometimes even classy events. If you are someone that loves the off shoulder, then you can definitely try this style. For those who have had success in the gym and want to show off, the crop tops are perfect as well. African print can be used for just anything. We rock!
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Blazers
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Maybe the most popular trend among the classic men and corporate ladies at the moment. Wearing a nice black, blue or grey suit is classy and gentlemanly but rocking a colourful African print blazer on top of some dark coloured trousers makes a much bolder statement. WHat you wear is always dependent on where you are going but African print blazers hardly go wrong if matched well. Ladies are not left out as they can do a similar combination like the men. They rock these blazers with skirts, tight dresses or even denim. Call this a new style or an alternative to formal dress suits, it’s just a perfect way to modernize suits and look trendy.
4. Taxi / Oversized
Another beautiful but interesting trend in Ghana now is something that was here so many years ago but seemed to have gone extinct. Guess what? Maxi and oversize clothing are back and they came back in style. Although women love to showcase their curvy body shapes and sleek worked out bodies, maxi or oversized clothing even makes them look better. These are made in eye catching colours and designs that will get you saying ‘’wow’’ a million times. Sometimes they come in skirts, overalls, dresses and trousers. For the men, shirts, trousers and shorts. Sometimes both the shirt and trouser are oversized and at other times, just one pair is. No matter what the type of clothing is, oversized outfits are trending in Ghana and they are the favorite for ‘’good girls’’ and decent guys. Make no mistake, some ladies have a way of styling them to show lot’s of skin around their thighs. Want to look sexy?, maxi sized clothing can be that as well.
